It's fruity, sweet, and goes down smooth. Too smooth, in my book.
And for me, it's missing that essential for any good drink: the actual flavor of alcohol. I, personally, like it.
I'm going to make this one a "hit," anyway, because it is tasty and it will mess you up. And ain't that what cocktails are all about, at the end of the day? That, and goofy lounge music and hors d'oeuvres?